SmartThings Privacy Notice

Effective Date: March 17, 2026


At Samsung Electronics Co., Ltd. (“Samsung”), we know how important privacy is to our customers. Under applicable law, Samsung is the data controller for SmartThings (the “Service”). We created this Privacy Notice to make sure you understand how we collect and use your personal data. If you are a minor (under 18 years old), please refer to our SmartThings Privacy Notice for Minors with a parent or guardian, which will help you understand better what information we collect and how we use it.

Our Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy) also applies to your use of the Service. Our Privacy Policy contains more information about how we use your data. It also includes information about your rights and how to contact us. Please read our Privacy Policy in addition to this Privacy Notice. However, this Privacy Notice shall always prevail over the Privacy Policy in relation to how we use your information for the Service.


WHAT INFORMATION DO WE COLLECT?

Through SmartThings, Samsung obtains and maintains information about you in various ways.

Information You Provide Directly

Information About Your Use of SmartThings

In addition to the information you provide, we will collect information about you through software on your devices and by other means. We will collect:

We will also collect information about your Smart TV and other devices you add and connect to with the SmartThings app and the SmartThings Hub, and your use of these devices, in ways that we will describe to you at the time of collection or otherwise with your separate consent.

We also may collect other information about you, your devices and apps, and your use of SmartThings in ways that we describe to you at the time of collection or otherwise with your consent.


HOW DO WE USE YOUR INFORMATION?

We use the information collected for the following purposes:

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information is outlined below:

Legal Basis (where required by applicable law)

Processing Purposes

Keeping our promise to you

(performance of contract or preliminary procedures)

LGPD Article 7, V

  • Identifying and authenticating you
  • Providing you with SmartThings and services and features you request in the SmartThings app, such as enabling you to control your Home IoT devices in the SmartThings app
  • Providing you with customized content, such as providing recommendations
  • Allowing you to interact with other Samsung and third-party content

To promote our business interests

(legitimate interest)

LGPD Article 7, IX

  • Operating, evaluating, and improving SmartThings and our business
  • Responding to your requests, instructions and inquiries
  • Providing you with technical support and maintenance service for errors
  • Maintaining adequate security measures
  • Protecting against liability, including complying with industry standards and enforcing our policies

To comply with the law, regulatory obligations and legal processes

LGPD Article 7, II, VI

  • Complying with applicable statutes and regulatory and administrative or court orders

With your consent

LGPD Article 7, I

  • Providing marketing notifications (such as via push notifications, emails, and text messages)
  • Providing you with SmartThings, such as when you choose to share video and image clips
  • Processing your location information to provide location-based features and services
  • Providing you with customized content, such as the Customization Service
  • Allowing you to link your Samsung account with third-party content
  • Providing you with sleep environment reports or SmartThings Family Care features that entail the processing of your health data

Samsung processes personal information via automated and non-automated means for the purposes described above and in accordance with applicable law. We will process your data in accordance with applicable law pursuant to a proper legal basis such as to comply with the law, regulatory obligations and legal processes, to provide you with the Service, to perform a contract with you, pursuant to a legitimate interest provided, or consent, as applicable. The legal basis may vary from one country to another, but we will rely on the appropriate legal basis provided in data protection and other laws of your country.


WHO DO WE SHARE YOUR INFORMATION WITH?

We will disclose your information internally within our business and to the following entities, but only for the purposes described above.


INTERNATIONAL TRANSFERS

Your use of the Service will involve the transfer, storage, and processing of your personal data, including, as applicable, any sensitive or special categories of personal data, to other countries. The countries to which we transfer internationally include, without limitation, the Republic of Korea, United States, Canada, India, and the Philippines. In some cases, your personal data may simply be accessed remotely from a country listed above, while in others it may be physically transferred to one of the listed countries for processing. The purpose of these international transfers depends on the relevant business need, but your data will only be used for the purposes described above. Some transfers may be temporary, while others may continue until the applicable processing purpose is fulfilled. All international transfers are subject to legal requirements to ensure that your personal data is processed safely and as you would expect.


HOW LONG DO WE RETAIN YOUR INFORMATION?

How long your data will be retained depends on the legal basis relied upon to process your data and/or the purposes of processing. For example, data we process to perform our contract with you requires us to keep the data throughout the time you use the Service. As long as you are an active user of the Service, we will retain and process this data. Data such as your account information and device information and identifiers fall into this category.

Data we process to promote our business interests, such as your use of the Service, is only kept for as long as needed for the purposes for which it was collected. For example, this data may be collected to perform analytics so we can develop improvements to the Service, or we may process data to keep a record of inquiries you made through or about the Service to improve your customer service experience.

In addition, we may also process your data based on your consent. If you withdraw your consent, we will continue to process data collected prior to your withdrawal until the purposes for which such data was collected have been achieved.

Please note, although we aim to retain your data for the time period described above, your data may be processed longer pursuant to applicable law. For example, if a specific statute mandates that we require a certain piece of data, we comply and retain that data until the required retention period expires.

As long as your data is retained by us, your data will always be subject to appropriate safeguards.


YOUR RIGHTS

We provide you with certain rights and choices in connection with the personal data we obtain about you on or through the Service in compliance with applicable law. To learn more about your rights specific to your country, please refer to our Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy). Such rights may include asking us to provide whether or not personal data has been processed and details about what we’ve collected (including with regards to the purpose for processing and sharing), to delete it, to correct it, limit, restrict or object to processing, to withdraw consent, to de-index you, and to claim compensation for damages causes by unlawful processing of your personal data.

If you are a parent or guardian who has a child using the Service, please see the Can my parent or guardian supervise me? section in the minor version of this Privacy Notice below to learn more about parental supervision rights concerning your minor children.


CONTACT US

You can contact us to exercise your rights and choices, submit a request, or ask us questions. The easiest way to contact us is through the Contact Us section of: https://www.samsung.com/.

You can contact us at:

Data Controller

Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea

If you reside in Brazil, you may also contact us at:

Samsung Eletrônica da Amazônia Ltda. (Samsung Brazil)
Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brazil
Contact Us section at https://www.samsung.com/br/support/contato
Data Protection Officer (DPO): Pamella Carolina Ribeiro Kim Santos – e-mail: protecao.dados@samsung.com


UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated to let you know about changes in how we collect and process your information in the Service or changes in related laws. The date when the document was last updated is shown at the top of this Privacy Notice. If we update the Privacy Notice, we will let you know in advance about changes we consider to be material by placing a notice on relevant services or by emailing you, where appropriate.


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SmartThings Privacy Notice for Minors

Effective Date: March 17, 2026

This information is our SmartThings Privacy Notice for minors. A Privacy Notice tells you information including what personal data we collect and how we use it.

There is also more detailed information on our adult version of the SmartThings Privacy Notice which you could look at with your parent/guardian so they can help you understand.

Sometimes we might have to update this Privacy Notice, if there are any changes in how we collect or use your personal data, or if there are any changes in the law. The date at the top of this Privacy Notice is when it was most recently updated.


Who are we?

We are Samsung Electronics, a global technology company. SmartThings is one of the features we provide for you to use on your device. When you use the Service Samsung Electronics Co., Ltd. acts as a data controller – which means we collect your data and decide what to do with it.


What is personal data?

Personal data is any information that can identify you. This could be your name or email address, or it could even be a picture.

For the Service, Samsung collects personal data including:

Before you connect video or audio recording devices, there may be certain laws you have to follow. Be sure to follow the law whenever you use our products or services. Recording other people without permission may affect their privacy rights. We recommend you ask your parent or guardian before using any video or audio recording device.

If we need to collect this special category data, we will ask you, or your parent/guardian for additional agreement first.


How do you get my personal data?

When creating a Samsung account, you need to provide some personal data– such as your name, email address, and birth date.

When you use the Service, we might ask you to provide some information to us directly, or we might be able to find this information through software on your device.

When we collect personal data, we only collect what we need. Sometimes if we need extra information, we will ask for consent from you, or your parent/guardian first.

The longer list of personal data that we collect for the Service and how we collect it is on our adult version of this Privacy Notice. You could ask your parent/guardian to show this to you.


Why do you need my personal data?

Personal data might be used to check who you are or to provide a product or service, including the Service.

For the Service, we use your personal data for the purposes below:

Depending on where you live, we need and are allowed to use your personal data because of something called a legal basis. This means we can use your personal data because:

  1. We have to use your personal data for the Service to work properly;
  2. We have considered and determined that using your personal data to improve our business or service is fair to both you and us;
  3. We need it to make sure we follow the law and run our business properly; and/or
  4. You, or your parent/guardian, have given us permission to use your personal data. You can always tell us if you change your mind about the collection of this personal data, and we will stop using it.

The full list of reasons why we need your personal data for the Service, and why we are allowed to use it is included in the adult version of this Privacy Notice. You could ask your parent or guardian to show this to you.


Who else might see my personal data?

Sometimes, we might have to share your personal data within our business or with other companies. These might be other Samsung companies, or separate companies that help us provide our services to you. If your personal data is sent to other countries, we will make sure your data is still safe and protected.

The adult copy of this Privacy Notice has a longer list of who we might share your personal data with, where it might be sent, and how we keep it safe.


How long do you keep my personal data?

We only keep your data for as long as we need it, and this depends on what data it is and why we are using it. When we don’t need it anymore, we delete it. Whilst we do have your data, we make sure that it is safely and securely looked after.


Can I make decisions about my personal data?

You still have rights over the personal data we have collected about you. This means you and/or your parent or guardian can request that we tell you about what personal data we have about you, change it if it is wrong, or delete it.

The rights you have depend on what we use your data for, and you can see this list in our adult version of this Privacy Notice.


Can my parent or guardian supervise me?

In order to help your parent or guardian supervise you, if you are in the same family group as them (children are automatically in the same family group), they can use Samsung Parental Controls to allow or block the use of certain Samsung apps and services, control your purchasing of apps and app content, and control your access to certain websites on the Samsung Internet app.

In addition, the Samsung Parental Controls and/or the Service also provides features or tools for your parent or guardian, such as to limit your use of the Service, including time spent on the Service, downloads, and/or manage account and privacy options.

These features or tools are especially important to help keep you safe from certain risks. In some cases, for example, these risks may include the use of more sensitive data, spending too much time on the Service, or having contact with strangers. To protect your rights and your privacy, it is very important that you respect the choices made by your parents or guardian and do not try to get around the protections set up in the Service.


How can I contact you to make decisions about my data?

If you want to speak with us about your personal data, you can contact us through the Contact Us section of: https://www.samsung.com/.

If you reside in Brazil, you may also contact us at:

Samsung Eletrônica da Amazônia Ltda. (Samsung Brazil)
Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brazil
Contact Us section at https://www.samsung.com/br/support/contato
Data Protection Officer (DPO): Pamella Carolina Ribeiro Kim Santos – e-mail: protecao.dados@samsung.com

You can also contract us through our Privacy Portal at https://www.samsung.com/br/privacy/.

If you are outside of Brazil, you can write to us here, instead:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea


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